apple love and gen-y

amongst Gen-Yers (21-27) Apple is their favorite comany in a recent survey by trendsetters. trader joes is no2.
i’m not gen-y but this list does resonate with me. clean, simple goodness. that apparently is what gen-y loves. it’s about being straight-forward, plain packaging and avoiding excess. there’s definitely a green consciousness in this group. coincidentally shareholders are expected to vote on removing hazardous materials from its product line pushing the green agenda . [i’m admit that i’m surprised that apple is lagging in this area.]

The sample mostly targeted the first wave of Gen Y consumers, aged 21-27. The goal was to compile a “Trust Index” of brands that evoke “deeply positively feelings” among the trendsetters.

Here’s a list of The Most Trusted 15 brands
1. Apple
2. Trader Joe’s
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry’s
6. Whole Foods
7. Adidas
8. American Apparel
9. Target
10. H & M clothing stores
11. Levi’s
12. Volkswagen
13. Converse
14. Vitamin Water
15. Red Stripe Jamaican beer

well most things on this list resonates but the last word is….vitamin water? huh?


3 Responses to “apple love and gen-y”

  1. April 25, 2007 at 11:19 pm

    Who did the list? I too resonate though I am seriously NOT a “Y.” I wonder how much is also about the Creative Class that Richard Florida talks about.

  2. 2 L T
    April 26, 2007 at 5:24 am

    Good to hear from you Bruce. I just added the link to this list. Interesting that you make that observation, I think there is a correlation and that you guys on the West Coast experience much more of this phenomenon. I believe the creative class actually started with my generation (gen-x) and I would consider myself among them with my background in design and art. What’s significant about this list is identifying the shaping factors and values fostered by this generation group.

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[american born chinese pastor]
seeks to be that third place for those who are american born chinese [abc] in ministry.
here we may explore issues unique to the chinese church and doing ministry in that context
expand the intersection of asian american culture and christian faith
or simply expose what goes on in the mind of this abcpastor

this may be a bit ambitious or even naiive but i do hope that through the posts we can bring together different faith communities, passions for the advancement of the Gospel and the equipping of the body of Christ.

if you are an abc pastor or have any suggestions or would like to contribute to make this space evolve, just comment.

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