25
Apr
07

apple love and gen-y

amongst Gen-Yers (21-27) Apple is their favorite comany in a recent survey by trendsetters. trader joes is no2.
i’m not gen-y but this list does resonate with me. clean, simple goodness. that apparently is what gen-y loves. it’s about being straight-forward, plain packaging and avoiding excess. there’s definitely a green consciousness in this group. coincidentally shareholders are expected to vote on removing hazardous materials from its product line pushing the green agenda . [i’m admit that i’m surprised that apple is lagging in this area.]

The sample mostly targeted the first wave of Gen Y consumers, aged 21-27. The goal was to compile a “Trust Index” of brands that evoke “deeply positively feelings” among the trendsetters.

Here’s a list of The Most Trusted 15 brands
1. Apple
2. Trader Joe’s
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry’s
6. Whole Foods
7. Adidas
8. American Apparel
9. Target
10. H & M clothing stores
11. Levi’s
12. Volkswagen
13. Converse
14. Vitamin Water
15. Red Stripe Jamaican beer

well most things on this list resonates but the last word is….vitamin water? huh?

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3 Responses to “apple love and gen-y”


  1. April 25, 2007 at 11:19 pm

    Who did the list? I too resonate though I am seriously NOT a “Y.” I wonder how much is also about the Creative Class that Richard Florida talks about.

  2. 2 L T
    April 26, 2007 at 5:24 am

    Good to hear from you Bruce. I just added the link to this list. Interesting that you make that observation, I think there is a correlation and that you guys on the West Coast experience much more of this phenomenon. I believe the creative class actually started with my generation (gen-x) and I would consider myself among them with my background in design and art. What’s significant about this list is identifying the shaping factors and values fostered by this generation group.


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abcpastor
[american born chinese pastor]
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