amongst Gen-Yers (21-27) Apple is their favorite comany in a recent survey by trendsetters. trader joes is no2.
i’m not gen-y but this list does resonate with me. clean, simple goodness. that apparently is what gen-y loves. it’s about being straight-forward, plain packaging and avoiding excess. there’s definitely a green consciousness in this group. coincidentally shareholders are expected to vote on removing hazardous materials from its product line pushing the green agenda . [i’m admit that i’m surprised that apple is lagging in this area.]
The sample mostly targeted the first wave of Gen Y consumers, aged 21-27. The goal was to compile a “Trust Index” of brands that evoke “deeply positively feelings” among the trendsetters.
Here’s a list of The Most Trusted 15 brands
2. Trader Joe’s
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry’s
6. Whole Foods
8. American Apparel
10. H & M clothing stores
14. Vitamin Water
15. Red Stripe Jamaican beer
well most things on this list resonates but the last word is….vitamin water? huh?