amongst Gen-Yers (21-27) Apple is their favorite comany in a recent survey by trendsetters. trader joes is no2.
i’m not gen-y but this list does resonate with me. clean, simple goodness. that apparently is what gen-y loves. it’s about being straight-forward, plain packaging and avoiding excess. there’s definitely a green consciousness in this group. coincidentally shareholders are expected to vote on removing hazardous materials from its product line pushing the green agenda . [i’m admit that i’m surprised that apple is lagging in this area.]
The sample mostly targeted the first wave of Gen Y consumers, aged 21-27. The goal was to compile a “Trust Index” of brands that evoke “deeply positively feelings” among the trendsetters.
well most things on this list resonates but the last word is….vitamin water? huh?
Who did the list? I too resonate though I am seriously NOT a “Y.” I wonder how much is also about the Creative Class that Richard Florida talks about.
Good to hear from you Bruce. I just added the link to this list. Interesting that you make that observation, I think there is a correlation and that you guys on the West Coast experience much more of this phenomenon. I believe the creative class actually started with my generation (gen-x) and I would consider myself among them with my background in design and art. What’s significant about this list is identifying the shaping factors and values fostered by this generation group.