apple brings the consumer one step closer with yesterday’s unveiling of their new product line – ipod shuffle and mac mini. you may say, “so what?” about the ipod shuffle. observe the marketing genius of apple regarding the shuffle: they have made a marketing feature out of a non-feature (the lack of an screen for options) and set themselves apart. can anybody else sell you something that its product doesn’t offer? apple has created techno-fashionables for the world through the ipod as well as a whole way of thinking about technology. each new model has become more and more accessible and within reach of a larger audience. it’s extremely important for us to take a look at how this is shaping culture.
note the ipod shuffle taglines – life is random.— random is the new order.
the campaign – “Time to mix things up. Meet iPod shuffle, the unpredictable new iPod. What will it play next? Can it read your mind? Can it read your moods? Load it up. Put it on. See where it takes you.”
catchy? it’s brilliant and extremely timely if you think about it. these are uncertain times. with all the news that we’ve been hearing about, uncertainty is on our minds. so they are entirely playing off that and changing the way we ought to perceive it. shuffling has been around with most mp3 players but no body has ever really cared about that until – now.
the pros: if you utilize itunes this only provides you seemless integration. it’s a great size to exercise with, you don’t worry as much as with the hard-drive players. it charges on your usb port.
the cons: well, they’re the pros because life is, random. however, one thing i think it is lacking is a voice recorder option.
the ipod revolution is a marketing dream. it’s more than just a mp3 player. you’ve missed the point if that’s all we understand about the ipod.