Since my phone took a nice swim in the Atlantic, so conveniently before the new iPhone3G release I’ve been really wrestling with diving into the madness [See Tools of the Trade: iPhone 2.0 Part i]. Many of my friends have fallen victim. They eagerly demonstrate every app they’ve downloaded and ridiculously show off the iBeer app every chance they get.

****Sigh****
There’s no doubt that cell phones are critical to our lives now. It was inevitable. I know of a few people who still don’t have one. Good for them but I hate that they’re unreachable especially if they’re on my leadership team;) With all the texting, messaging, emailing, facebooking I do now…an iPhone makes some sense. Plus I’d like to be less attached to my 15″ MacBook Pro as much as I love this baby. I spend more time looking at it’s beautiful screen than my with my wife. Perhaps this post should be filed under Pastoral Confessions.

Here’s a snap that I took at 9:30am last Friday at the Apple Store in the King of Prussia Mall with my new Motorola RiZR off ebay which I will be reselling. I needed to get my MacBook Pro looked at and I stumbled into this madness. I spoke with the Apple Concierge and they said this is the 6th day straight they’ve had these lines and then I entered the den of temptation for my technolust. I’m still holding out.

Apple iPhone Line at KOP at 9:30AM...6 days later

Bruce Reyes-Chow fesses up too.