amongst Gen-Yers (21-27) Apple is their favorite comany in a recent survey by trendsetters. trader joes is no2.
i’m not gen-y but this list does resonate with me. clean, simple goodness. that apparently is what gen-y loves. it’s about being straight-forward, plain packaging and avoiding excess. there’s definitely a green consciousness in this group. coincidentally shareholders are expected to vote on removing hazardous materials from its product line pushing the green agenda . [i'm admit that i'm surprised that apple is lagging in this area.]
The sample mostly targeted the first wave of Gen Y consumers, aged 21-27. The goal was to compile a “Trust Index” of brands that evoke “deeply positively feelings” among the trendsetters.
Here’s a list of The Most Trusted 15 brands
1. Apple
2. Trader Joe’s
3. Jet Blue
4. In-N-Out Burger
5. Ben & Jerry’s
6. Whole Foods
7. Adidas
8. American Apparel
9. Target
10. H & M clothing stores
11. Levi’s
12. Volkswagen
13. Converse
14. Vitamin Water
15. Red Stripe Jamaican beer
well most things on this list resonates but the last word is….vitamin water? huh?
Who did the list? I too resonate though I am seriously NOT a “Y.” I wonder how much is also about the Creative Class that Richard Florida talks about.
Good to hear from you Bruce. I just added the link to this list. Interesting that you make that observation, I think there is a correlation and that you guys on the West Coast experience much more of this phenomenon. I believe the creative class actually started with my generation (gen-x) and I would consider myself among them with my background in design and art. What’s significant about this list is identifying the shaping factors and values fostered by this generation group.